Apple's legal team has responded to Musi's lawsuit over its App Store removal, opposing the preliminary injunction request that would reinstate the app. The dispute centers around Musi's handling of YouTube content and advertising practices.

Key Points:

• Apple argues its developer program terms allow app removal "at any time, with or without cause"
• The NMPA claims Musi uses free YouTube API tokens improperly to avoid licensing fees
• Musi allegedly circumvents YouTube's rate limits by rotating API tokens and user buckets
• The app reportedly overlays its own ads on top of YouTube content using Applovin
• YouTube reached out to Musi multiple times regarding these practices
• Industry groups IFPI and NMPA support YouTube's position

Financial Impact:

• Musi generates millions in monthly ad revenue
• The app earned over $100 million in advertising revenue between January 2023 and Spring 2024
• Apple contends Musi isn't at financial risk since existing users can still access the app
• The company reportedly employs 10 or fewer people

Current Status:

• Musi remains unavailable for new downloads on the App Store
• Existing users are seeking alternatives like Apple Music and YouTube Music
• Musi has not yet responded to Apple's latest filing
• The app continues to operate for users who previously downloaded it

The case highlights ongoing tensions between app developers and platform providers regarding content usage, advertising practices, and compliance with terms of service.

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