AXS Brings Apple Wallet Digital Tickets to Red Rocks, Plans Nationwide Expansion
AXS has partnered with Red Rocks Amphitheatre to integrate digital tickets with Apple Wallet, launching with Shawn Mendes' concert on October 28. This integration will continue throughout the 2024 season at the venue.
AXS tickets on smartphone screen
Key Features of the Integration:
- Real-time event information and venue maps
- Parking details
- Mobile food ordering links
- Ticket management
- Apple Music playlist access
- Local weather forecasts
- Location sharing capabilities for meeting friends
The new feature requires iOS 18.0 or later and is available for all AXS-sold events at Red Rocks. AXS plans to expand this integration to other venues across their network of 1,300 brands in sports and entertainment, including Coachella and The O2.
This development follows Ticketmaster's recent Apple Wallet integration with the Los Angeles Football Club, making AXS the first to implement this technology for music venues.
Justin Burleigh, Chief Product Officer at AXS, notes that this collaboration will enhance the experience at one of the most iconic venues in the world, while Red Rocks spokesperson Brian Kitts emphasizes the upgrade in fan experience through features like maps and friend finders.
The integration is particularly valuable at Red Rocks, where cellular connectivity can be challenging, providing offline access to essential venue and event information.
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