Bandcamp is reviving its popular Bandcamp Fridays initiative, where the platform waives its revenue share, allowing artists to receive 100% of sales. The program has already generated over $120 million in direct payments to musicians and labels since its inception in March 2020.

The upcoming Bandcamp Friday dates for 2023 are:

• September 6
• October 4
• December 6

Tips for Artists to Maximize Bandcamp Fridays:

• Upload music before the event day to ensure visibility
• Offer special items like limited vinyl editions or signed merchandise
• Consider using the 'Name Your Price' model
• Run flash sales or catalog-wide discounts
• Promote actively on social media
• Encourage followers to connect on Bandcamp for future promotions

The initiative, which began during the COVID-19 pandemic to support artists who lost touring revenue, has evolved into a significant income source for independent musicians. Many labels also use these events to raise awareness for causes and generate charitable donations.

For fans, Bandcamp Fridays represent an opportunity to directly support their favorite artists while often accessing exclusive content and special releases. The platform's community-driven approach has helped create a sustainable model for artist support in the digital age.

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