Billboard Latin Music Week 2024 Marks 35 Years with Star-Studded Industry Talks on Reggaeton, Business Innovation

Billboard Latin Music Week 2024 Marks 35 Years with Star-Studded Industry Talks on Reggaeton, Business Innovation

By Marcus Bennett

November 17, 2024 at 11:21 PM

Billboard Latin Music Week 2024's 35th Anniversary Special brought together major artists and industry leaders at The Fillmore Miami Beach to discuss the evolution of Latin music and business opportunities in the industry.

J Balvin headlined the event, participating in a Q&A session alongside hip-hop artists Fat Joe and N.O.R.E. During panel discussions, Fat Joe emphasized the natural connection between hip-hop and reggaeton, noting that "hip hop and reggae go side by side — and hip hop is the influence."

N.O.R.E. highlighted his pioneering role in reggaeton, citing his 2004 hit "Oye Mi Canto" as a groundbreaking moment that achieved many firsts for the genre on MTV, BET, Hot 97, and the Source Awards.

Key industry discussions focused on:

  • Catalog financing and acquisition
  • Data management requirements for selling music catalogs
  • Environmental sustainability in music events
  • Alternative revenue streams for artists
  • Financial planning and wealth management

Anana Love from Open on Sunday stressed the importance of organized data for catalog sales, while REVERB's Tanner Watt discussed initiatives to reduce the environmental impact of music events.

Business professionals like luxury real estate agent Wendy Sanchez and financial advisor Andrea Friedman provided insights on investment opportunities and work-life balance for entertainment industry professionals.

The four-day event, held October 15-18, served as a vital networking platform for both established artists and emerging talents while addressing crucial industry developments and opportunities.

Businessman checking phone with charts

Businessman checking phone with charts

Five people in virtual meeting

Five people in virtual meeting

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