Britney Spears' New Pop-Up Experience 'The Zone' Shares Name With Nearby Adult Club

By Marcus Bennett

December 5, 2024 at 01:03 PM

Britney Spears is launching "The Zone," an immersive pop-up experience in Los Angeles featuring 10 themed rooms filled with the singer's memorabilia and iconic set pieces. Located on Fairfax Avenue near Third Street, the exhibition includes a replica of the "Toxic" music video airplane and elements from her "Circus" tour, complete with a live ringmaster, 40-foot tightrope photo walk, and tarot card reader.

Britney Spears in airline cabin

Britney Spears in airline cabin

The pop-up's name, inspired by Spears' 2003 album "In the Zone," has created an unexpected connection with an established adult entertainment venue. Just minutes away on Sycamore Avenue near Santa Monica Boulevard, a gay men's club also called "The Zone" (legally "The Zone L.A.") has been operating as an adult entertainment venue.

A representative for Spears describes the pop-up as "a temporary interactive experience" designed to create special connections with fans. While the naming coincidence has drawn attention, the two establishments serve entirely different purposes and audiences.

Tickets for Britney's "The Zone" experience are currently available for purchase.

Live Nation logo with concert audience

Live Nation logo with concert audience

Concert venue sold out sign banner

Concert venue sold out sign banner

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