Don Toliver's Record Label History & Current Deals: Complete List

Don Toliver's Record Label History & Current Deals: Complete List

By Marcus Bennett

January 5, 2025 at 09:41 PM

Don Toliver has been signed to multiple prominent record labels throughout his career, with his current primary affiliations being Cactus Jack Records and Atlantic Records. Let me break down his label history and relationships.

Cactus Jack Records, founded by Travis Scott, became Don Toliver's home in 2018. This signing marked a significant turning point in his career, as it gave him direct access to Travis Scott's expertise and industry connections. Through this label, Toliver has released several successful projects, including "Heaven or Hell" and "Life of a Don."

Atlantic Records serves as the major label partner for Don Toliver's releases. The partnership between Cactus Jack and Atlantic has helped expand his reach and provided the resources needed for large-scale album releases and promotions.

WeRunIt Entertainment also plays a role in Don Toliver's career, though it's less prominent than his other label affiliations. This label has been involved with some of his earlier work and continues to maintain a connection to his music.

The label structure for Don Toliver works as follows:

Primary Label: Cactus Jack Records
Major Label Distribution: Atlantic Records
Additional Partnership: WeRunIt Entertainment

This multi-label arrangement has proven successful for Don Toliver, allowing him to leverage different resources and networks while maintaining creative control over his music. Under these labels, he has achieved multiple Billboard Hot 100 entries and successful album releases.

Each of these record labels contributes differently to Don Toliver's career. Cactus Jack provides artistic direction and creative support, Atlantic handles major distribution and marketing, while WeRunIt Entertainment offers additional industry connections and support.

Since joining these labels, Don Toliver has released several successful projects, including:

Heaven or Hell (2020)
Life of a Don (2021)
Love Sick (2023)

The combination of these record labels has helped Don Toliver establish himself as a significant figure in modern hip-hop while maintaining his unique sound and artistic vision.

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