Eventix has announced a new integration partnership with Spotify, allowing event organizers to promote and sell tickets directly through the streaming platform. The Amsterdam-based ticketing solution joins established providers like Ticketmaster, See Tickets, and AXS in offering this capability.

Under the new integration, tickets will link directly to Eventix-powered ticket shops, with Spotify collecting a commission on sales. The partnership comes at a challenging time for the festival industry, with over 170 events canceled in 2024 and signs of slowing sales for early 2025.

Major festivals using Eventix, including Draaimolen (September 2025) and Paaspop (April 2024), are beginning to implement the Spotify integration across select artist pages.

Eventix CEO Joost Aanen emphasized the strategic importance of meeting fans where they already are: "This partnership is about promoting your events where the fans are, and there's no better place for that than Spotify, where people are listening every day."

The integration builds on Spotify's enhanced focus on live events, which began with their June 2022 Live Events Feed launch. This personalized discovery tool replaced the previous Concert Hub and prioritizes tickets sold through major ticketing platforms.

In February 2024, Spotify further expanded its live event capabilities through a partnership with Bandsintown, which reported generating over 230 million ticket-purchase clicks from 7.5 billion concert recommendations in 2024.

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