A pioneering AI-focused film studio, Promise, has secured significant funding from Peter Chernin's North Road Co. studio and Andreessen Horowitz. The studio aims to revolutionize film and TV production through generative AI technology while empowering both AI artists and traditional Hollywood talent.

The leadership team consists of:

• CEO George Strompolos (Fullscreen founder)
• President/COO Jamie Byrne (former YouTube executive)
• Chief Creative Officer Dave Clark (AI filmmaker)

Promise's key innovations include:

• MUSE: A proprietary production workflow system integrating AI technology
• Focus on developing new entertainment formats
• Partnerships with rights-holders for content creation
• Investment in training genAI artists

Peter Chernin emphasized the studio's commitment to prioritizing artists and creatives in the AI integration process, calling Promise's model "the most inventive and user-friendly" they've encountered.

The studio currently employs approximately 10 staff members and is actively recruiting for positions including:

• GenAI directors
• GenAI image and motion artists
• 3D artists
• Program leads for artist development

Strompolos describes this as a "transformational moment in entertainment," with Promise building a new studio model centered around artists, technology, and innovative workflows to maximize AI's potential in creative storytelling.

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