As a record label, distributing music effectively is crucial for success in today's digital landscape. I'll guide you through the essential steps to get your artists' music onto major platforms and into listeners' hands.

First, decide between digital and physical distribution. While physical formats like vinyl and CDs remain popular among collectors, digital distribution reaches a global audience instantly. Most labels today opt for a hybrid approach.

To distribute digitally, you'll need to partner with a music distributor. Leading options include:

• DistroKid
• CD Baby
• TuneCore
• The Orchard
• AWAL

When selecting a distributor, consider these key factors:

• Commission rates and pricing structure
• Speed of payments
• Platform reach
• Analytics tools
• Marketing features
• Customer support quality

Once you've chosen a distributor, prepare your releases properly. You'll need:

• High-quality audio files (WAV format, 16-bit/44.1kHz minimum)
• Cover artwork (3000x3000 pixels minimum)
• Complete metadata (song titles, artist names, composers, ISRC codes)
• Release date strategy
• UPC codes for albums

For physical distribution, establish relationships with:

• Pressing plants (for vinyl/CDs)
• Warehousing facilities
• Shipping partners
• Record stores and retail chains
• Online marketplaces

Managing rights and royalties is essential. Ensure you:

• Register works with performing rights organizations
• Set up proper publishing administration
• Track mechanical royalties
• Monitor streaming revenues
• Document all licensing agreements

Create a release schedule that:

• Maintains consistent output
• Avoids competing with major releases
• Allows time for proper promotion
• Considers seasonal factors
• Coordinates with touring schedules

Marketing is crucial for successful distribution. Focus on:

• Playlist pitching
• Social media promotion
• Press outreach
• Radio promotion
• Influencer partnerships

Track your distribution performance using:

• Streaming analytics
• Sales reports
• Revenue breakdowns
• Territory performance
• Playlist tracking

Remember to maintain strong relationships with your distribution partners and regularly review their performance. Don't hesitate to switch distributors if they're not meeting your needs.

Keep detailed records of:

• Release schedules
• Revenue reports
• Marketing campaigns
• Platform performance
• Artist payments

Stay informed about industry changes and new distribution opportunities. The music distribution landscape evolves rapidly, and successful labels adapt quickly to new platforms and technologies.

Finally, ensure compliance with all legal requirements and maintain transparent communication with your artists about distribution strategies and results. This builds trust and helps create long-term successful partnerships.

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