iHeartMedia has announced Måneskin frontman Damiano David as their latest "On The Verge" artist, promoting his solo single "Born With a Broken Heart" across three radio formats simultaneously - a first for the company.

The song will receive heavy rotation across iHeartRadio Contemporary Hit Radio (CHR), Hot Adult Contemporary, and Alternative Rock stations, marking the first time an artist has been featured across multiple formats in the program's history.

Tom Poleman, Chief Programming Officer for iHeartMedia, emphasized that David's genre-defying music warranted this unprecedented multi-format approach. David expressed gratitude for the opportunity, while Arista Records President David Massey highlighted the significance of this triple-format selection.

The "On The Verge" program has an impressive track record, with all featured artists reaching the top 30 charts, over 50% breaking into the top 10, and one-third achieving #1 status. Notable success stories include Chappell Roan, Teddy Swims, Benson Boone, Olivia Rodrigo, and Doja Cat.

Damiano David has already achieved significant success as the lead vocalist of Måneskin, including:

• Eurovision Song Contest victory in 2021
• 2023 Grammy Award nomination
• 2022 MTV VMA Award nomination
• Best Alternative Video at VMAs (2022)
• Best Rock Video at VMAs (2023)
• Best Rock at MTV EMAs (2021, 2023)
• Top Rock Song at Billboard Music Awards
• Best New Alternative Artist at iHeartRadio Music Awards

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