Jennifer Lopez has rebranded her North American tour from "This Is Me... Now" to "This Is Me... Live | The Greatest Hits" following the cancellation of seven tour dates due to low ticket sales in cities including Nashville and Cleveland.

The tour, Lopez's first North American run in five years, was initially launched to support her new album "This Is Me... Now." The album, released in February, sold just 14,000 copies in its first week and peaked at No. 38 on the Billboard 200 - making it only the second of her nine studio albums to miss the top 10.

The rebranding shift appears aimed at attracting fans with Lopez's catalog of hits rather than focusing solely on new material. While Live Nation hasn't updated their listings, several venues including The Forum in Inglewood and Acrisure Arena in Palm Springs have already implemented the new tour name.

The tour was part of a larger $20 million self-financed project that included two films: "This Is Me... Now: A Love Story" and its accompanying documentary "The Greatest Love Story Never Told," which chronicles Lopez's rekindled relationship with Ben Affleck, whom she married in 2022.

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