Our Happy Company, co-founded by John Legend, has discontinued its flagship NFT platform OurSong less than three years after securing a $7.5 million seed round investment. The shutdown occurred in mid-October 2024, with complete cessation of operations by November 30th.

The company cited the termination of payment processing services by Circle as the primary reason for suspension, though evidence suggests the shutdown may be permanent rather than temporary. Multiple key executives, including co-founders Kyle Wang and Terence Leong, have already departed the company.

The platform, which launched during the height of the NFT boom in 2022, was originally designed as a mobile NFT platform to provide creators with more equitable ways to generate digital creations. The seed funding round was led by Infinity Ventures Crypto and Animoca Brands.

Current developments indicate that OurSong has pivoted its business model and is now associated with Song Protocol, a new venture co-founded by former Our Happy Company executive Terence Leong in January 2024. Song Protocol describes itself as "the world's first music-focused L3 blockchain" building a "new musiconomy for the AI era."

The platform's current focus has shifted from purely NFTs to include pre-cleared beats and distribution services, marking a significant departure from its original business model.

This closure adds to the growing list of casualties in the NFT sector, highlighting the volatile nature of blockchain-based ventures in the music industry.

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