Kanye West aired a controversial Super Bowl commercial promoting swastika t-shirts on his website, further escalating his pattern of antisemitic behavior.

The ad, filmed on an iPhone in what appears to be a dentist's chair, ran in at least one local market and directed viewers to his website where white t-shirts featuring black swastika images were being sold for $20. While the site initially offered various items, within hours only the swastika shirts remained available for purchase.


This latest incident follows West's recent antisemitic comments on X (formerly Twitter), where he identified himself as a Nazi and praised Adolf Hitler. Shortly after the Super Bowl ad aired, he deactivated his X account, though it's unclear if this departure is permanent.

The Anti-Defamation League (ADL) strongly condemned West's actions. ADL CEO Jonathan Greenblatt stated, "Let's call Ye's hate-filled public rant for what it really is: a sad attempt for attention that uses Jews as a scapegoat. But unfortunately, it does get attention because Kanye has a far-reaching platform on which to spread his antisemitism and hate."

Actor David Schwimmer and various Jewish advocacy groups called on X owner Elon Musk to suspend West's account before his self-imposed deactivation. The ADL tweeted, "Another egregious display of antisemitism, racism, and misogyny from Kanye West," denouncing his latest controversial action.

The website featuring the offensive merchandise remains active and accessible as of publication time.

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