Kendrick Lamar's Super Bowl Halftime Show drew a record-breaking 133.5 million viewers, surpassing Michael Jackson's 1993 performance and exceeding Usher's 2024 show by 3%. The performance occurred during Super Bowl LVIII between the Philadelphia Eagles and Kansas City Chiefs.

The overall game attracted 127.7 million viewers across all platforms, including Fox, Fox Deportes, Tubi, Telemundo, and NFL digital properties - marking a 2% increase from last year's previous record of 123.7 million viewers.

Viewership peaked during the second quarter between 8:00-8:15 PM ET, with 135.7 million viewers tuning in specifically for the halftime show. Streaming numbers also hit an all-time high, with 13.6 million watching via Tubi and nearly one million through NFL+ and other NFL platforms.

Lamar's 13-minute performance featured special guests Samuel L. Jackson and DJ Mustard, along with appearances by SZA and Serena Williams. The show generated additional interest due to speculation about whether Lamar would perform his Grammy-winning Drake diss track "Not Like Us," which he teased during the set before performing it in full.

The performance's historic viewership numbers reflect both Lamar's widespread appeal and the increasing reach of the Super Bowl Halftime Show as a cultural phenomenon, solidifying its position as television's most-watched musical event.

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