Levellr Raises $1.75M to Scale Discord-Based Fan Community Platform, Names New Chairman

Levellr Raises $1.75M to Scale Discord-Based Fan Community Platform, Names New Chairman

By Marcus Bennett

November 18, 2024 at 12:17 AM

Discord-focused fanbase-development startup Levellr has secured a $1.75 million investment round, building upon their previous $1 million pre-seed funding from 14 months ago.

Discord logo with smiling face

Discord logo with smiling face

Key Developments:

  • SuperAwesome founder Dylan Collins joins as chairman
  • Current client base includes Warner Music and Universal Music
  • Team expansion to 22 members across U.S. and Europe
  • Investors include executives from Riot Games, Amazon, and Discord

Platform Integration and Growth:

  • Current integration with Discord and Telegram
  • Planned Reddit support launching in 2025
  • Discord's growing user base reaches approximately 200 million monthly active users
  • Company claims Discord users can be six times more valuable than non-Discord users

The investment comes as the superfan-monetization space gains increased attention from the music industry, exemplified by recent platform integrations like Amazon Music's Discord "Listening Party" activity launched in August.

Levellr's expansion aligns with growing industry trends, as platforms with young user bases (like Roblox and Fortnite) continue to demonstrate successful music industry collaborations and monetization opportunities.

This funding will support Levellr's platform expansion and development of new features to enhance fanbase engagement and monetization capabilities across multiple platforms.

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