Lil Wayne's Young Money Sports Signs Heisman Winner Travis Hunter in Major Agency Victory
Lil Wayne's Young Money Sports agency has signed Heisman Trophy winner Travis Hunter for NFL representation, marking a significant milestone for the agency's growth in professional sports.
Young Money APAA Sports, which operates across NFL, NBA, soccer, and college sports, secured Hunter over major competitors including WME, CAA, Klutch Sports Group, and Athletes First. Hunter is projected as a top-five pick in the 2025 NFL Draft.
Lil Wayne on sports field sideline
The agency's roster also includes notable athletes:
- Duke quarterback Darian Mensah (signed $8 million NIL deal)
- Jehiem Oatis
During his Heisman Trophy acceptance speech, Hunter revealed his connection to Lil Wayne through pregame music, particularly mentioning "6 Foot 7 Foot" from Tha Carter IV. He expressed gratitude for Wayne's support at the ceremony.
Hunter will maintain his relationship with SMAC Entertainment for off-field representation, which has helped secure several NIL deals, including an ongoing partnership with Adidas that will continue into his professional career.
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