Live Nation has acquired a majority stake in Timeline, a talent management firm specializing in influencer representation. The acquisition marks Live Nation's first venture into creator-focused management, expanding beyond traditional artist management.

Timeline currently manages over 25 prominent influencers, including Jamie Lynn Spears, Anastasia Karanikolaou, Madeleine White, and Chantel Jefferies. Music industry veteran Larry Rudolph will join as a strategic advisor and partner through his Live Nation affiliation.

The partnership will enable Timeline to leverage Live Nation's extensive resources for expanding their services in:

• Brand development
• Tour production
• Talent management
• Personal appearances
• Consumer products
• Social media strategy

Alexis Fisher, Timeline's Founder & CEO, describes the partnership as "a defining moment for both Timeline and the broader creator economy," emphasizing their commitment to empowering creators across all career aspects.

Matthew Hansen, Live Nation Entertainment's Chief Strategy Officer, praised Timeline's innovative approach, noting that combining influencer management, branding, and touring represents the next evolution in the creator economy.

This strategic acquisition positions Live Nation to capitalize on the growing intersection between traditional entertainment and social media influence, while providing Timeline's roster with enhanced opportunities for career development and expansion.

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