NewJeans and their management company Ador are embroiled in an intensifying legal battle over contract termination. The K-pop group has firmly responded to Ador's lawsuit, maintaining their position that they've rightfully ended their agreement.

The dispute stems from months of conflict between former Ador CEO Min Hee-jin and Hybe. NewJeans initially issued an ultimatum demanding Min's reinstatement before announcing their contract termination last week.

Key points of the dispute:

• NewJeans claims Ador committed multiple contractual violations regarding promotion and personnel
• The group states they are fulfilling their final contractual obligations
• Ador maintains the contract remains valid until 2029
• NewJeans asserts Hybe and Ador have already recovered their investments
• The group welcomes court proceedings to reveal details of alleged contract violations

Industry response has been swift, with both the Korea Entertainment Producer's Association and Korea Management Association supporting Hybe/Ador's position.

The outcome of this legal battle could significantly impact future K-pop contract negotiations and agency relationships within the industry.

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