NFL and UnitedMasters Extend Music Partnership Through 2027
NFL players in white jerseys
UnitedMasters has extended its partnership with the NFL through the 2027 season, building upon their initial three-year agreement from 2023. This collaboration enables the NFL to access UnitedMasters' fully cleared sync library for its music needs.
Steve Stoute, UnitedMasters' Founder & CEO, emphasizes that this partnership creates a unique platform for independent artists to reach millions of football fans globally while maintaining ownership of their masters.
Key Benefits of the Partnership:
- NFL gains access to UnitedMasters' extensive library of cleared tracks
- Music integration across all NFL programming
- Artists maintain ownership of their masters
- NFL Member Clubs can access specialized licensing packages
- Enhanced local fan engagement through customized music experiences
Seth Dudowsky, NFL's Head of Music, highlights the partnership's success in providing diverse, dynamic music content that adapts to modern media requirements.
UnitedMasters has previously launched successful artists like BigXThaPlug, Anycia, Brent Faiyez, and Tobe Nwigwe. The company also maintains a strong partnership with the NBA since 2018, recently expanding into Africa to promote African music through basketball.
Photo Credit: Deon A. Webster
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