NIVA Celebrates American Music Tourism Act's Addition to Congressional Spending Package

NIVA Celebrates American Music Tourism Act's Addition to Congressional Spending Package

By Marcus Bennett

December 18, 2024 at 11:14 PM

The National Independent Venue Association (NIVA) is celebrating the inclusion of the American Music Tourism Act in Congress's new omnibus spending bill. This bipartisan legislation aims to boost music tourism across the United States.

NIVA logo against black backdrop

NIVA logo against black backdrop

Key Components of the American Music Tourism Act:

  • Amends the Visit America Act to include music venues
  • Requires the Commerce Department to identify key music tourism locations and events
  • Promotes domestic travel and tourism to these identified sites

The bill appears alongside other music industry legislation in the 1,547-page spending package, including the TICKET Act, which addresses ticketing transparency and refund requirements.

NIVA Executive Director Stephen Parker emphasized the legislation's importance: "Independent venues and festivals are the lifeblood of local communities, serving as both cultural hubs and economic drivers. They attract millions of tourists annually, boosting local businesses and creating jobs across America."

Benefits of the Act:

  • Supports independent music venues
  • Strengthens local economies
  • Creates job opportunities
  • Promotes cultural diversity
  • Enhances tourism infrastructure

The legislation is expected to create the first national strategy focused on music tourism, helping venues continue providing diverse programming and experiences for global audiences.

Google search bar showing TikTok queries

Google search bar showing TikTok queries

Blue screen with Ticketmaster logo

Blue screen with Ticketmaster logo

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