Photo Credit: Ryan Born

SESAC Music Group has acquired HAAWK, a media software and services company specializing in copyright management and monetization for independent catalogs. HAAWK will operate alongside Audio Salad within SESAC Music Group's Music Services division.

HAAWK provides comprehensive administration of YouTube's Content ID and Facebook's Rights Manager platforms, serving record labels, publishers, and music rights holders. The company specializes in:

• Copyright monitoring and monetization across major platforms (YouTube, Facebook, Instagram, TikTok)
• YouTube Content ID administration
• Facebook Rights Manager administration
• Publishing administration
• Digital music distribution
• SaaS products for micro-sync music licensing

Ryan Born, HAAWK's founder and CEO, will continue leading the company from its Los Angeles headquarters. Since its founding in 2017, HAAWK has achieved recognition on both the Inc. 5000 and Deloitte Fast 500 rankings for its exceptional growth in media and technology.

The acquisition strengthens SESAC Music Group's global presence in music services, enhancing their ability to provide comprehensive asset management and royalty collection services for independent labels and publishers worldwide.

SESAC Music Group operates through four main divisions:

• Performing Rights
• Music Services
• Audiovisual Music
• Church Resources

This strategic acquisition aims to maximize value and transparency for music creators while expanding global opportunities for copyright management and monetization services.

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