SoundCloud has partnered with Ticketmaster in a significant integration deal that allows artists to sell concert tickets directly through the streaming platform. The partnership includes integration with Ticketmaster's Universe ticketing system and expanded features for Artist Pro profiles.


Key features of the integration:

• Artist Pro profiles can display upcoming shows
• Fans can purchase tickets directly through SoundCloud
• Artists can create events and sell tickets using Universe integration
• No third-party tools required for ticket sales

The partnership comes as Ticketmaster explores various streaming service agreements, including discussions with Spotify regarding pre-sale ticketing access for their upcoming Super-Premium tier.

SoundCloud has also recently launched Fan Recognition, allowing artists to identify and highlight their most dedicated supporters:

• "First fans" recognition
• "Top fans" identification based on streaming volume
• Enhanced track page engagement features

The company describes this Ticketmaster integration as "just the beginning," suggesting future platform expansions and innovations. This move aligns with the industry's growing focus on superfan monetization, as demonstrated by other platforms like Hybe's Weverse, which has seen increasing payment amounts through their digital memberships and artist-fan direct messaging features.

These developments position SoundCloud to better serve both artists and fans while creating new revenue opportunities through direct ticket sales and enhanced fan engagement features.

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