Spotify Partner Program for Podcasts Launches With 65% Early Adoption Rate
Spotify has officially launched its Partner Program for video podcasts in the U.S., Canada, U.K., and Australia, with over 65% of eligible shows and networks already enrolled.
Daniel Ek speaking at Spotify event
The program offers multiple revenue streams for podcasters:
- Premium revenue sharing when paid users watch their content
- Ad-free viewing experience for Premium subscribers
- Audio commercials for ad-supported users
- Cross-platform podcast monetization
- Short-form video promotion capabilities (up to 90-seconds)
According to Spotify, the short-form video previews have proven 33% more effective at converting viewers into regular listeners compared to traditional previews. This initiative comes as Spotify aims to compete with YouTube, which currently leads the U.S. podcast market in consumption.
The platform is also expanding its offerings with:
- AI-generated podcasts
- Superfan-focused podcast subscriptions
- Video-focused ad exchange development
This launch follows Spotify's recent controversial moves in the music space, including:
- Reclassifying subscription tiers as audiobook and music bundles
- Implementing a 1,000-annual-stream minimum for royalty earnings
- Facing legal challenges from the MLC regarding royalty payments
Songwriters boycott Spotify Grammy party
Spotify India struggles with profitability
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