TikTok has solidified its position as a major force in music discovery, with 13 of 16 tracks that reached #1 on the US Billboard Hot 100 being linked to trends on the platform. The social media giant's influence extends beyond the US, with 10 of 11 #1 tracks on the UK's Official Singles Chart also gaining popularity through TikTok.

Ole Obermann, Global Head of Music Business Development at TikTok, emphasized the platform's role as "the music industry's primary launchpad," noting its impact on artist discovery and chart success.

Key Statistics:

• US Top 10 Songs inspired 140 million creations globally
• Global Top 10 Songs generated over 200 million video creations
• Top songs accumulated over 8 billion Spotify streams

Top US Songs on TikTok 2024:

1. "Million Dollar Baby (VHS)" – Tommy Richman
2. "Carnival" – Kanye West & Ty Dolla $ign
3. "Tell Ur Girlfriend" – Lay Bankz
4. "Type Shit" – Future, Metro Boomin, Travis Scott & Playboi Carti
5. "Never Lose Me" – Flo Milli
6. "Champagne Coast" – Blood Orange
7. "Birds of a Feather" – Billie Eilish
8. "Magic Johnson" – ian
9. "TGIF" – GloRilla
10. "Gata Only" – FloyyMenor & Cris Mj

Top US Artists on TikTok 2024:

1. Sabrina Carpenter
2. Ice Spice
3. NLE Choppa
4. Billie Eilish
5. Meghan Trainor
6. Olivia Rodrigo
7. Addison Rae
8. KATSEYE
9. Benson Boone
10. Lay Bankz

Notable achievements include Sabrina Carpenter's dominance with viral hits generating over 15 million video creations, and "Gata Only" by FloyyMenor and Cris Mj becoming TikTok's global song of the year and Song of the Summer.

The platform continues to enhance music discovery through partnerships with major artists like Taylor Swift, Billie Eilish, and Jimin, offering immersive in-app experiences and specialized campaigns.

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