Tradiio is launching a new music platform that combines music discovery with virtual stock market mechanics. Set to debut in England in February 2015, this Portugal-based platform allows users to invest virtual coins in emerging artists they discover through the service.

The free platform offers real rewards to both listeners and artists:

For Listeners:

• Virtual coins to invest in favorite artists
• Ability to exchange virtual earnings for real prizes like festival and concert tickets

For Artists:

• Opportunities to earn festival slots
• Studio time
• Radio airplay
• Press coverage
• Potential label deals

The platform maintains quality through:

• Direct partnerships with labels and artists
• Organic submissions
• Digital marketing
• Industry partnerships

Tradiio has secured partnerships with Punch Magazine, Dummy, and others, with backing from Espírito Santo Ventures and Exago Ventures. The company plans to seek additional funding in 2015.

Key Features:

• Crowdsourced music curation
• Virtual investment system
• Real-world rewards
• Industry connections
• Quality control mechanisms

The platform aims to address the music industry's income inequality, where currently 10% of artists receive most revenues, by creating new opportunities for emerging talent.

Note: Some industry observers have raised concerns about potential gaming of the system through fake accounts and click farms, given the tangible rewards tied to virtual currency.

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