
UMG Stock Down 21% as 'Streaming 2.0' Strategy Aims to Revive Growth
Universal Music Group (UMG) stock continues to face challenges, trading at $24.80 (€23.12) per share as of November 6th, 2024. This represents a 21% decline from its value six months ago, despite the resolution of the TikTok licensing dispute.

UMG stock price chart
The stock's decline began with UMG's Q2 2024 earnings announcement, triggered by concerns over streaming growth plateaus and subscription slowdowns. These concerns persist even after the Q3 2024 earnings report.
Key Points About UMG's Current Position:
- Q3 2024 recorded music subscription revenue grew 7.6% YoY to $1.22 billion
- Company forecasts 8-10% compound annual growth for subscription revenue through 2028
- Implementation of "Streaming 2.0" initiative to boost growth
- Strategy focuses on enhanced superfan monetization and premium tiers
- Approximately 20% of current streaming subscribers expected to upgrade to premium tier
The company's growth strategy relies on two main pillars:
- Expanding the subscriber base in new markets
- Increasing revenue from existing subscribers through premium features
Whether these initiatives will achieve the targeted growth remains to be seen, but UMG's market position and strategic focus on premium tiers suggest potential for recovery.

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