Weverse Sees 19% User Growth After Adding Ariana Grande, Dua Lipa, and Megan Thee Stallion
Weverse, Hybe's social platform for superfans, experienced significant growth in 2024 with a 19% increase in users, driven by the addition of major artists like Ariana Grande, Dua Lipa, and Megan Thee Stallion.
Weverse user growth chart shows increase
The platform recorded impressive regional growth across multiple markets:
- USA and Canada: 16% increase
- Brazil: 21% increase
- Mexico: 14% increase
- Japan: 22% increase
- Taiwan: 54% increase
E-commerce performance highlights include:
- 20.6 million pieces sold (13% increase from 2023)
- Physical merchandise: 10% increase
- Digital merchandise: 24% increase with 3.4 million units sold
- Top markets: South Korea, USA, and Japan
- Popular items: BTS ARMY and SEVENTEEN CARAT memberships
Weverse introduced a premium subscription tier offering:
- Ad-free viewing
- Video downloads for offline access
- High-quality streaming
- Language translation features
According to Weverse President Joon Choi, 2024 marked a "transformative year" for the platform, which launched in 2019. The company continues to focus on innovation and meeting the evolving needs of artists and fans while strengthening its position in global fandom culture.
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