
WeVerse Under Fire for Mandatory Revenue-Sharing Model, Taking Up to 60% from Labels
WeVerse, Hybe's popular fan platform, is facing criticism for implementing a mandatory digital membership service that requires partner labels to participate in a controversial revenue-sharing model.
The new subscription service, launching December 1st, affects over 130 music labels and introduces several premium features:
- Ad-free video streaming
- Higher-quality videos
- Offline access
- Exclusive digital benefits

Businessman speaking at microphone
Key concerns include:
- Revenue split: WeVerse takes 30-60% of subscription revenue, leaving labels with 40-70%
- Mandatory participation: Labels must join to maintain platform presence
- Subscription costs: Monthly fees range from $2-4 for users
- Market dominance: WeVerse's 10 million monthly active users make it difficult for labels to opt out
The platform currently hosts 152 teams, with 137 being non-Hybe affiliated. Democratic Party Representative Lee Jung-mun has called for the Fair Trade Commission to investigate potential monopolistic practices and unfair treatment of affiliated companies.
This comes in addition to WeVerse's existing $24 annual community membership, which offers early ticket access and exclusive content.
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