Yamaha Music Innovations has partnered with Audiomack, a music streaming platform serving over 100 million users, to expand its presence in the African market.

This strategic collaboration aims to deepen Yamaha's understanding of African music culture while developing region-specific digital musical instruments and content. The partnership aligns with Yamaha's existing strategy of creating market-specific products, similar to their successful initiatives in India.

Key aspects of the partnership:

• Launch of the Audiomack & Yamaha's Zinoleesky "Abanikanda" Remix Contest targeting young African artists
• Focus on supporting local artist self-expression and cultural sustainability
• Zero registration fees for artists on Audiomack, enabling easier access for emerging market musicians

Audiomack's recent expansion includes:

• Partnership with India's Saregama music label
• Addition of thousands of Bollywood and regional language tracks
• 160 million monthly Punjabi streams globally
• 200,000+ monthly active users in India
• Strong presence in Pakistan, Bangladesh, and other South Asian markets

Through this collaboration, Yamaha aims to strengthen its product development while contributing to the growth of local music cultures across Africa.

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