Bluesky Secures $15M in Funding to Launch Creator Payment Features, Expand Platform Growth
Bluesky has secured $15 million in Series A funding led by Blockchain Capital, with participation from Alumni Ventures, True Ventures, SevenX, and notable tech investors. The social media platform aims to differentiate itself from competitors by focusing on user-centric technology and creator monetization.
Bluesky social media logo with butterfly
Key developments from the funding announcement:
- No blockchain or cryptocurrency integration
- No NFTs or token-based features
- Focus on Trust and Safety investments
- Support for ATmosphere developer ecosystem
- Planned subscription model for premium features
- Creator monetization through direct payment systems
The platform, now boasting over 13 million users, plans to implement a voluntary monetization system similar to Patreon, allowing creators to receive direct payments from subscribers. Unlike competitors, Bluesky commits to maintaining free basic access and won't prioritize paid accounts in its algorithm.
The funding will support community growth, platform development, and the introduction of premium features such as:
- Higher-quality video uploads
- Enhanced profile customization
- Creator payment services
Bluesky's user base has seen significant growth, particularly during recent controversies surrounding X/Twitter, including a notable surge during X's temporary ban in Brazil.
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