General Motors has announced that Dolby Atmos will be integrated across its entire 2026 Cadillac vehicle line-up, including the Escalade IQL, Escalade IQ, Lyriq-V, Optiq, and Vistiq models. Select 2025 models will also receive Dolby Atmos support through over-the-air updates.

Dolby Atmos delivers an immersive listening experience that reveals every detail with unparalleled clarity and depth, putting listeners inside their favorite songs. This enhancement comes at a crucial time, as Americans collectively drive over three trillion miles annually, spending more time in their vehicles than ever before.

John Couling, Senior Vice President of Entertainment at Dolby Laboratories, emphasizes how this technology transforms everyday driving moments into remarkable experiences. John Cockburn, Chief Engineer at Cadillac, adds that this collaboration represents their commitment to innovation and elevating the in-car entertainment experience.

The integration aligns with growing consumer demand for premium audio experiences, with 90% of surveyed respondents considering enhanced audio quality a "must-have" feature in vehicles. The timing is particularly relevant as 93% of Billboard's 2024 Top 100 Artists are now releasing their music in Dolby Atmos format.

This strategic move by General Motors positions Cadillac at the forefront of automotive audio technology, ensuring drivers can experience music exactly as artists intended it to be heard.

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