Chinese Superstar Xin Liu Named New Dior Global Ambassador
Dior has announced Chinese solo artist Xin Liu as their newest global ambassador, joining the ranks of Blackpink's Jisoo, Angelababy, BTS's Jimin, and Rosalía.
Chinese female artist Xin Liu portrait
Photo Credit: Pierre Mouton (Xin Liu)
The announcement follows Liu's appearance at Dior's Fall/Winter 2025 Paris Fashion Week show, marking her first major brand engagement. Her distinguished fashion presence includes appearances at the British Fashion Awards and covers for prestigious magazines like L'OFFICIEL China, Harper's Bazaar, GRAZIA, VOGUE, Cosmopolitan, and GQ.
Liu's musical achievements are equally impressive. After winning "Youth With You 2," her album Xanadu became the best-selling Chinese physical album with over 54 million copies sold worldwide. She completed a successful arena tour in 2023 and made history as the first female Chinese solo artist to perform at Coachella in 2024.
Notable accomplishments include:
- First female captain on "Street Dance of China"
- First Chinese female solo artist to enter U.S. Pop Radio Weekly Chart Top 40 with "Take A Sip"
- Scheduled performance at 88rising's Head in the Clouds Festival 2025 in Los Angeles
- Brand ambassadorships for Dior China, Crocs, Sisley, and New Era
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