Facebook is implementing new restrictions on promotional content starting in 2015 that will affect how Pages reach their audiences. Here are the key changes:

Posts that will see reduced visibility in newsfeeds:

• Direct product promotions and app install requests
• Promotional contests and sweepstakes without context
• Content directly copied from paid ads

Additionally, Facebook no longer allows Pages to offer incentives in exchange for likes or post engagement as of November 5th.

Best practices for maintaining reach:

• Focus on authentic engagement over promotional content
• Create valuable, contextual content for your audience
• Use paid advertising for direct promotional posts
• Build genuine relationships with followers
• Integrate promotional messages naturally into quality content

While some see this as Facebook forcing Pages to pay for reach, others view it as an opportunity to improve content quality and user experience. Pages that provide real value to followers through meaningful content will continue to perform well organically.

The change aims to reduce overly promotional organic posts while maintaining Facebook's effectiveness as a marketing platform for brands that focus on authentic engagement.

For optimal results, brands should:

• Create high-quality, engaging content
• Use paid promotion strategically
• Balance promotional and value-added posts
• Build genuine connections with audience
• Track engagement metrics to optimize strategy

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