Grammys 2025 Viewership Drops 9% Despite Raising $24M for LA Fire Relief
Grammy viewership dropped 9% in 2025, reaching 15.4 million viewers compared to 17 million in 2024, breaking a three-year streak of increasing ratings. Despite the decline, the event successfully raised over $24 million for LA wildfire relief efforts.
Grammy Awards performer on stage
The reduced viewership was anticipated by producers due to the devastating LA wildfires. The organization scaled back marketing efforts and cancelled several pre and post-Grammy events to focus on supporting those affected by the disaster.
The $24 million in relief funds came from multiple sources:
- $9 million raised during the Grammy ceremony
- MusiCares' annual fundraising tribute concert honoring The Grateful Dead
- Clive Davis pre-Grammy Gala
The ceremony highlighted emergency workers and featured LA businesses affected by the fires. Local band Dawes, who lost their homes in the wildfires, opened the show with Randy Newman's "I Love L.A.," later released as a benefit single.
The LA wildfires caused devastating damage:
- 29 lives lost
- 16,000 homes and buildings destroyed
- Estimated $250 billion in damages and economic loss
The combination of reduced marketing, cancelled events, and focus on wildfire relief likely contributed to the viewership decline, despite memorable performances from artists like Chappell Roan and Sabrina Carpenter.
US Capitol building with American flag
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