
How to Send a Demo to Record Labels: A Step-by-Step Guide for Musicians
Sending a demo to record labels requires careful preparation and strategic execution. I'll guide you through the essential steps to maximize your chances of success.
First, ensure your demo is professionally produced and represents your best work. Record labels receive thousands of submissions, so quality is non-negotiable. I recommend including 3-4 of your strongest tracks rather than sending your entire catalog.
Before submitting anything, research the right labels for your music. Focus on labels that: - Release similar genres to your style - Work with artists at your career stage - Accept demo submissions (many major labels don't) - Have a track record of developing new artists
When preparing your demo package, include: - A brief, professional email or cover letter - High-quality MP3s (320kbps) or WAV files - Links to your streaming profiles and social media - A short artist bio (maximum 200 words) - Professional press photos - Your contact information
Most labels now prefer digital submissions over physical demos. Here's how to submit properly:
Digital Submission Method: - Use private SoundCloud links or WeTransfer for audio files - Keep email subjects clear and professional (Example: "Demo Submission - [Artist Name] - [Genre]") - Follow each label's specific submission guidelines exactly - Don't attach large files directly to emails - Use a professional email address
Important Don'ts: - Don't mass email multiple labels simultaneously - Don't use fancy formatting or graphics in your email - Don't follow up more than once after 2-3 weeks - Don't send unfinished tracks - Don't lie about your achievements or numbers
After sending your demo, be patient. Labels often take weeks or months to respond, if they respond at all. Continue creating music and building your fanbase while waiting. If you don't hear back, it's acceptable to send one follow-up email after 2-3 weeks.
Remember, rejection is common in the music industry. If your demo isn't accepted, use it as motivation to improve and try again. Many successful artists faced multiple rejections before finding the right label fit.
Focus on building relationships within the industry while submitting demos. Attend industry events, network with other artists, and stay active in your local music scene. Sometimes, personal connections can lead to better opportunities than cold submissions.
Maintain a professional attitude throughout the process. If you receive feedback, take it constructively. Keep records of where and when you've submitted, and always be ready with updated materials for future opportunities.
Finally, consider starting with smaller, indie labels before approaching major ones. They often have more time to develop new artists and could provide valuable stepping stones in your career progression.
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