Too Lost's advanced analytics platform helps artists monitor and analyze their music performance across digital streaming platforms and social media. The platform provides detailed insights to help artists make data-driven decisions about promotion and fan engagement.

Key Features and Data Sources:

• Digital Streaming Providers (DSP) Analytics:

  • Spotify: Tracks total streams, discovery mode streams, playlists, countries, shuffle rate, completion rate, saves, skips, and first-time listener stats
  • Additional DSP coverage: Apple Music, Deezer, and Amazon Music
  • Weekly and hourly engagement metrics

• Social Media Tracking:

  • TikTok: Monitors video creations, views, comments, likes, and shares
  • Meta platforms (Facebook, Instagram): Tracks music usage and engagement
  • Helps identify which platforms drive most music discovery

Practical Applications:

• Target marketing efforts on platforms showing highest engagement
• Monitor performance of new releases and collaborations
• Track fan relationship building across different platforms
• Identify trends in music discovery and consumption
• Guide content release strategies and timing

The platform helps independent artists optimize their promotional efforts by providing detailed insights into where and how their music performs best. This data-driven approach enables artists to focus resources on the most effective channels for building their fan base and growing their reach.

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