
Hybe Revenue Dips 18.8% in Q3, Plans Major Q4 Releases and 2025 BTS Return
Hybe's Q3 2024 financial report reveals significant changes in the K-pop industry giant's performance. Here are the key findings and future outlook:
Key Financial Results (Q3 2024):
- Overall revenue: $376.98 million (₩527.85 billion), down 1.9% YoY
- Recorded music revenue: $153.21 million, down 18.8% YoY
- Concert revenue: $52.85 million, down 14.8% YoY
- Net profit: $1.03 million, down 98.6% YoY

Six women lineup on stage
Positive Growth Areas:
- Merchandise and licensing: Up 15.7% YoY to $70.73 million
- Contents revenue: Up 63.6% YoY to $56.90 million
- Fan-club category (Weverse): Up 23.4% YoY to $18.54 million
Weverse Platform Development:
- Current monthly active users: 9.7 million
- New features being implemented
- Expanding advertising initiatives
- Upcoming label-focused subscription with premium features
Future Outlook:
- Aggressive Q4 release schedule including Seventeen, Enhypen, and Jin's debut solo album
- BTS full group reunion expected in 2025 after military service completion
- Diversification beyond K-pop through acquisitions (Exile Music, Quality Control)
- New Latin-focused acts in development
The data suggests K-pop fan engagement remains strong, with Hybe actively expanding its global reach and diversifying its portfolio while preparing for BTS's return in 2025.
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