No, Lyrical Lemonade is not technically a record label - it's a multimedia company and entertainment brand founded by Cole Bennett in 2013. While it collaborates extensively with artists and has significant influence in the music industry, Lyrical Lemonade primarily operates as a music video production company, media platform, and merchandise brand.

I can tell you exactly what Lyrical Lemonade does instead of being a record label:

• Creates and directs music videos for major artists
• Runs a popular YouTube channel featuring music content
• Operates a merchandise line
• Organizes music festivals and events
• Maintains a blog covering hip-hop culture
• Produces original content and documentaries

The confusion about Lyrical Lemonade being a record label likely stems from its deep involvement in launching artists' careers and its close relationships with record labels. Cole Bennett, the founder, has helped numerous artists gain mainstream recognition through his distinctive music video style and promotional platform.

While Lyrical Lemonade doesn't sign artists or distribute music like a traditional record label would, it does partner with major record labels for video production and promotion. Some of their most notable collaborations include work with artists like Juice WRLD, Lil Pump, and Ski Mask The Slump God.

The company's influence in the music industry is significant, but it operates more as a creative agency and media company than a record label. This has allowed Lyrical Lemonade to maintain creative independence while working across different record labels and artists.

Recently, Lyrical Lemonade has expanded into the beverage industry with their own lemonade drink, further cementing their status as a lifestyle brand rather than a traditional record label.

For artists looking to work with Lyrical Lemonade, they typically need to go through their existing record labels or management teams, as the company focuses on content creation and promotion rather than artist development and music distribution.

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