Kendrick Lamar's "Not Like Us" saw an unprecedented 430% increase in Spotify streams following his Super Bowl halftime show performance, marking a significant milestone for the Grammy-winning artist.

The controversial diss track, which recently earned Lamar five Grammy Awards, led a surge in streaming activity across his entire catalog, which experienced a 175% overall increase. Other songs from his halftime setlist also saw remarkable growth:

• "Humble" - 300% increase
• "All the Stars" (featuring SZA) - 290% increase
• "man at the garden," "DNA.," "euphoria," "squabble up," and "peekaboo" - 230-260% increase
• "luther" and "tv off" - 170%+ increase

SZA, who made a special guest appearance during the performance, also benefited from the exposure with an 80% increase in her Spotify streams.

Despite legal tensions with Drake's team over potential defamation claims, Lamar performed "Not Like Us" during the halftime show, maintaining most of its original content while strategically omitting certain controversial elements. The song, which spent two weeks at #1 on the Billboard Hot 100 and 20 weeks atop the Hot Rap Songs chart, continues to demonstrate its cultural impact and commercial success.

The performance and subsequent streaming surge further cement Lamar's position in hip-hop, bringing his career total to 22 Grammy wins and showcasing his ability to captivate audiences on music's biggest stages.

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