50 Cent is partnering with Lionsgate and Roku to launch an exclusive action channel on The Roku Channel, featuring premium content from Lionsgate's extensive library of over 20,000 titles.

The channel will showcase blockbuster films like 'The Expendables,' 'The Hitman's Bodyguard,' and 'Rambo,' alongside twelve movies starring 50 Cent himself. The hit series 'Power' and its expanded universe will also be available on the platform.

Programming will include themed content blocks tied to 50 Cent's albums, such as:

• Get Rich or Die Tryin' heist theme featuring 'Empire State,' 'Reservoir Dogs,' and 'Man on a Ledge'
• I Like The Way She Do It female-led action block including 'Kill Bill: Volume 1 & 2,' 'The Protégé,' and 'Haywire'

The free, ad-supported channel comes as 50 Cent expands his media presence. His G-Unit Film & Television is developing new projects, including:

• The return of 'Surviving El Chapo: The Twins Who Brought Down a Drug Lord' podcast through G-Unit Audio and iHeartMedia
• A BET+ docuseries based on 'The Twins' podcast

"Roku's reach and success in the free TV space make them the perfect launch partner," says 50 Cent. "My channel created in partnership with Lionsgate will deliver exactly what my audience loves to watch all in one place."

The collaboration leverages Roku's extensive reach, Lionsgate's content library, and 50 Cent's cultural influence to create a unique streaming destination for action content fans.

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