Music Tectonics 2024 brought together music industry professionals and tech innovators in Santa Monica to discuss crucial developments in the music-tech landscape. The conference, celebrating its 25th anniversary, was hosted by founder Dmitri Vietze along the iconic Santa Monica pier.

Key discussions centered on financing opportunities for music startups, with valuable insights from Bob Moczydlowsky (former Managing Director of Techstars Music) and Joe Tou (Sony Ventures). The startup competition featured innovative companies like Soloist, which transforms phones into connected loop pedals for collaborative music creation.

The conference shifted to the Annenberg Community Beach House for its second day, where industry experts tackled critical issues including:

• Streaming fraud prevention strategies
• Artist-fan relationship development
• Merchandise and ticket sales optimization
• New creator tools and innovations

The event featured a dedicated creators' fair, showcasing new technologies from companies like Roland. The three-day conference (October 22-24) emphasized innovation across the music industry while fostering meaningful connections in a unique beachside setting.

Billboard's Tetris Kelly highlighted the importance of fan appreciation in driving merchandise and concert ticket sales, emphasizing the connection between artist engagement and revenue generation.

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