NewJeans has issued a formal ultimatum to Hybe's subsidiary Ador, demanding the reinstatement of ousted CEO Min Hee-jin within 14 days, threatening contract termination if their demands aren't met.

Key Demands from NewJeans:

• Reinstatement of former CEO Min Hee-jin
• Information about critical remarks made in leaked company documents
• Apology from a Hybe act's manager regarding alleged comments about member Hanni

The conflict stems from Min's previous concerns about image overlap between NewJeans and Hybe-owned Belift Lab's Illit, which led to her departure from Ador. Despite the ongoing dispute, NewJeans continues to fulfill their performance obligations.

Ador's Response: "We have received the certified letter this morning and are currently reviewing it to understand the specific requests. We will do our best to resolve the matter wisely and ensure continued partnership with the artist."

The situation highlights growing tensions within the K-pop industry, particularly between management companies and their artists. The outcome of this dispute could set a precedent for future conflicts between K-pop companies and talent.

NewJeans, with nearly 16 million monthly Spotify listeners, remains one of K-pop's most prominent rising groups, making this conflict particularly significant for the industry's future.

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