Spotify is expanding its video capabilities with a new monetization program for video podcasts and several platform enhancements. The announcement came during the company's "Now Playing" event, presented by Spotify head Daniel Ek.

Key Features of the New Program:

• Available for both video and audio uploads through Spotify for Creators
• Eligibility requires 10,000 streamed hours in the past 30 days
• Available in US, Canada, UK, and Australia
• Revenue from both Spotify and other platforms carrying the content
• Premium subscribers get ad-free viewing experience

Video Consumption Growth:

• 64% of listeners prefer video podcasts in 2024 (up from 43% in 2021)
• Over 250 million users have watched video podcasts on Spotify

New Platform Features:

• Customizable video thumbnails
• Enhanced audience analytics dashboard
• Thumbnail scrubbing
• Pinch to zoom functionality
• Video chapters
• Support for 90-second short-form video previews (one per episode)

Additional Revenue Opportunities:

• Single-podcast subscriptions for dedicated fans
• Integration with existing membership platforms (Patreon, Substack)
• Premium subscription revenue sharing for video content

The platform emphasizes maintaining a lean, profitable operation while expanding its video offerings in response to growing user demand for visual content.

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