K-pop group NewJeans has officially announced their departure from Ador, a subsidiary of Hybe, amid an ongoing dispute involving former Ador head Min Hee-Jin. The group made this announcement during a recent press conference.

Key developments in the situation:

• NewJeans has unilaterally terminated their contract with Ador, which was reportedly valid until 2029
• The group cited dissatisfaction with Hybe's response to their demands, including:
  • The reinstatement of Min Hee-Jin
  • Addressing alleged poor treatment of a group member
  • Lack of "protection" for the group

Ador's response:

• Claims the contract termination has no legal grounds
• Seeks a meeting to resolve the situation
• Plans to bring in new producers to replace Min Hee-Jin

Impact and implications:

• NewJeans expressed interest in working with Min Hee-Jin again
• The group may perform under a different name
• Hybe's stock (KRX: 352820) experienced significant decline:
  • 11% decrease over the week
  • Over 19% drop since the start of 2024
• This situation could influence future K-pop contract negotiations

The group continues to maintain their social media presence and fulfill professional obligations, including a newly announced Dior sponsorship deal. They are currently proceeding with scheduled activities in Japan while the legal situation develops.

This development marks a significant moment in K-pop history, potentially affecting how artist contracts are structured and enforced in the future. Both fan communities and industry observers remain divided on the situation, with implications reaching beyond just NewJeans and Hybe.

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