Olivia Rodrigo's Record Label: Which Music Company Signed the SOUR Singer?

Olivia Rodrigo's Record Label: Which Music Company Signed the SOUR Singer?

By Marcus Bennett

February 22, 2025 at 01:14 PM

Olivia Rodrigo is currently signed to Geffen Records and Interscope Records, both subsidiaries of Universal Music Group. She initially signed with these labels in 2020, marking the beginning of her mainstream music career.

The signing came shortly before the release of her breakthrough single "drivers license" in January 2021. This deal has proven incredibly successful, with her debut album "SOUR" becoming one of the biggest releases of 2021.

Specific details about her record deal include:

• Primary Label: Geffen Records
• Parent Company: Universal Music Group
• Distribution: Interscope Records
• Contract Start: 2020

Before signing with Geffen Records, Rodrigo was primarily known for her role in Disney's "High School Musical: The Musical: The Series." Her transition to a major record label marked her evolution from Disney star to mainstream pop artist.

Her partnership with these labels continues strong into 2023, as evidenced by the release of her second studio album "GUTS" in September 2023, which was also released through Geffen Records.

The collaboration between Rodrigo and Geffen Records has been particularly noteworthy because:

• They've given her significant creative control over her music
• The label has supported her vision as a songwriter
• Their marketing strategy has helped establish her as a global pop star
• The partnership has resulted in multiple Grammy wins and nominations

For those interested in the business side, Geffen Records operates under the Interscope Geffen A&M umbrella, which is one of the most successful label groups within Universal Music Group.

This record label arrangement has proven instrumental in Rodrigo's rise to becoming one of the most successful young artists in contemporary pop music.

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