OpenAI granted approximately 300 visual artists and filmmakers early access to Sora, its new generative AI video tool, seeking feedback on the technology. However, the program was shut down within three hours following significant artist protests.

The artists published an open letter criticizing OpenAI's approach, stating they felt manipulated into "art washing" rather than being genuine creative partners. Their main concerns included:

• Being used as unpaid R&D and bug testers
• Strict content approval requirements from OpenAI
• Lack of compensation despite OpenAI's $150 billion valuation
• Limited creative freedom in sharing outputs

OpenAI's spokesperson Niko Felix responded that participation was voluntary, with no obligations. The company emphasized its commitment to supporting artists through grants, events, and other programs while balancing creativity with safety measures.

Former OpenAI CTO Mira Murati indicated Sora would be available by year-end, pending resolution of safety concerns and technical requirements. The company has already funded some artistic initiatives, including the Tribeca Festival's Sora Shorts program, which featured five commissioned filmmaker projects.

The controversy highlights the ongoing tension between AI companies and artists, particularly regarding compensation, creative control, and the ethical implementation of AI tools in creative industries.

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