Live Nation Productions has partnered with Owen Wilson and Matt Rife for a new comedy film "Rolling Loud," set against the backdrop of the renowned hip-hop festival. The movie, which began production in Miami, tells the story of an overprotective father (Wilson) who secretly takes his 13-year-old son to the festival, leading to an adventurous journey alongside his co-worker (Rife) and a quirky festival volunteer.

Photo Credit: Owen Wilson by Eva Renaldi / CC by 2.0

Jeremy Garelick is directing and writing the film, which is being produced by Live Nation Productions and American High. The production team includes Garelick and Will Phelps (American High), Stella Bulochnikov (Pat Solitano Productions), and Doug Banker (Five All in the Fifth). Executive producers include Ryan Kroft, Pasquale Rotella, Matt Zingler, Tariq Cherif, Matt Rife, and Christina Shams.

Wilson recently made a cameo during Travis Scott's Rolling Loud performance for a scene in the film. He's fresh off the second season of Disney+'s "Loki" and is set to star in an upcoming Apple series about a veteran pro golfer, scheduled for 2025.

Rife, meanwhile, continues his successful "Stay Golden Tour," performing at major venues including Madison Square Garden. His memoir, "Your Mom's Gonna Love Me," recently became a New York Times bestseller.

The film, which has worldwide rights handled by UTA Independent Film Group, is scheduled for release next year.

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