Songtradr and Vinyl Group have formed a strategic digital advertising partnership aimed at maximizing their combined market presence and revenue potential.

Under the agreement, Vinyl Group will manage and sell advertising across Songtradr's digital properties globally. The partnership is expected to significantly boost U.S. advertising scale, with projections showing up to 20x increase for Vampr, Vinyl Group's networking platform.

Key aspects of the partnership include:

• Vinyl Group will retain 50% of net proceeds from business generated under the agreement
• Integration of advertising across Songtradr's portfolio of digital properties
• Ability to bundle Vinyl Group's services with Songtradr's offerings

Josh Simons, Vinyl Group CEO, emphasized the partnership's role in accelerating their digital advertising growth and establishing the Vampr Ad Network as a major player in global music advertising.

Paul Wiltshire, Songtradr CEO, highlighted the opportunity for their digital properties to leverage Vinyl Group's expanding advertising network.

Financial details reveal:

• A$2.3 million cash component for recent acquisitions
• A$800,000 in stock for Serenade platform
• Potential additional A$1.5 million in shares based on revenue and EBIT targets

The market has responded positively, with Vinyl Group stock (ASX: VNL) showing a 4.76% increase to A$0.11 per share, reflecting more than double its value compared to late October 2023.

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