Spotify Stock Soars 115% in 12 Months - What's Next for SPOT in 2024?

Spotify Stock Soars 115% in 12 Months - What's Next for SPOT in 2024?

By Marcus Bennett

December 6, 2024 at 12:44 PM

Spotify stock (NYSE: SPOT) has demonstrated remarkable strength in early 2024, trading at $197.71 per share despite a recent 3% dip. The company's stock has surged over 115% in the past 12 months, significantly outperforming its peers by 177.1%.

Spotify stock price line chart

Spotify stock price line chart

Key Performance Indicators:

  • 5% increase since start of 2024
  • Trading volume up 30% compared to 20-day average
  • Current market cap exceeds $38.5 billion
  • Analysts project 5% growth for 2024

Recent Strategic Changes:

  • Significant workforce reduction (20% of staff laid off)
  • Shift from acquisition-heavy strategy to profitability focus
  • CEO Daniel Ek commits to maintaining consistent profitability

Critical Factors Affecting 2024 Outlook:

  1. Profitability sustainability
  2. Joe Rogan Experience podcast deal renewal
    • Current deal valued at $200 million
    • Platform's most popular podcast
    • Features high-profile guests like Elon Musk and Post Malone

Upcoming Milestones:

  • Q4 2023 financial results release: February 6th
  • Ongoing search for permanent CFO
  • Potential podcast deal negotiations

The company's stock performance through 2024 will largely depend on its ability to maintain profitability while managing strategic investments and key content partnerships. The upcoming financial results and potential Rogan deal renewal will be crucial indicators for investors.

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