Spotify is expanding its educational offerings, with evidence suggesting an imminent U.S. rollout of video courses following their successful U.K. pilot program launched in March 2024.

The course catalog spans diverse topics including:

• Meditation
• Cooking
• Communication fundamentals
• Self-care through creativity

While currently only available in the United Kingdom, U.S. users can now search for the courses category, though content remains inaccessible. This development, spotted by Ride Home Fund's Chris Messina and reported by TechCrunch, indicates a potential near-term U.S. launch.

This expansion aligns with Spotify's broader diversification strategy, which includes:

• Audiobook integration with video content (launched November 2024)
• Video podcasts
• TV shows
• Concert specials

Recent data shows less than 1% of Spotify U.S. subscriptions are standalone music-only packages, reflecting the platform's aggressive bundling strategy. This approach provides Spotify significant statutory royalty discounts on bundled revenue, though it faces ongoing challenges from the MLC and criticism from songwriters and publishers.

The company is actively investing in content expansion, recently posting positions for:

• Senior audiobooks editor
• Audiobooks backend engineer (focusing on scalable content type additions)

These developments suggest Spotify's continued push beyond music streaming, strengthening its position as a comprehensive entertainment platform while navigating complex royalty and licensing landscapes.

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